New product launches in April with Paysan Breton

LAÏTA | Out to win new customers

To promote the new products launched in April, Paysan Breton will be running trial offers in stores throughout May and June.  The aim is to encourage customers to try these new products via discount coupons on their packaging. This initiative urges consumers to discover Paysan Breton products: try them and you'll never look back!

The new products included are the Touch of Salt butter, Madame Loïk's Plain Whipped Cheese with 25% less salt*, Madame Loïk's Whipped Blue Cheese, extra mild fermented milk, green mint tea flavour fermented milk and rose and pear flavour fermented milk.
*compared to the average for plain spreading cheeses