Lan

“Argel, the specialist in frozen food home delivery, continued its modernization by launching its e-commerce website in November 2024. This new service, available 24/7, strengthens closeness and responsiveness toward customers. It also serves as a rich source of information about the company, its products, and their use through recipe ideas. This new channel for customer acquisition complements our existing ways of working and aims to attract a working clientele, who are more web-savvy than our traditional senior customers. It also offers an alternative for some of our current clients who want to be able to order at any time and freely choose their delivery day via Argel’s own delivery team or ChronoFreeze. The recently established partnership with this company has expanded our geographic delivery areas and extended delivery hours. At the same time, we have created a customer service department reachable Monday to Friday, from 8 a.m. to 8 p.m., through a unique national phone number. Thus, “argel.fr” is intended to enhance customer service while increasing the company’s visibility, which is a source of pride for the internal teams. To support digitalization and evolving consumer trends, our product ranges are evolving accordingly. The marketing team has been strengthened with the arrival of product managers. Our offer has expanded to include ready-to-eat starters, individual prepared meals, savory and sweet snacks, ethnic specialties, and more. We also make sure to inform our clients and prospects that 90% of our products come from French suppliers—an argument that resonates with them.”